Every iOS update chips away at your ad performance. Not because your ads got worse, but because the browser stopped letting you see what’s working.
The Meta browser pixel fires a JavaScript event from the visitor’s browser. Two things break it:
The result: your Meta Ads Manager shows fewer conversions than actually happened. Your CPA looks inflated. Your campaigns get paused or downscaled based on incomplete data.
Server-side GTM moves the conversion event from the browser to a server. Instead of waiting for a JavaScript pixel to fire in the visitor’s browser, the server sends the event directly to Meta Conversions API (CAPI) and Google Enhanced Conversions.
This is not a workaround. It’s the architecture Meta and Google both recommend for accurate conversion tracking.
Yes. HikrLink’s redirect backend logs the click event at the server and forwards it through sGTM, so every click counts regardless of the visitor’s browser settings.
Personal data is hashed (SHA-256) before transmission to Meta or Google. The event_id is matched on both client and server to prevent deduplication issues.
A structured server-side flow helps standardize campaign launch, UTM usage, tracked link minting, and reporting snapshots. Without that structure, campaigns often rely on inconsistent naming, missing parameters, or broken links — which weakens attribution.
With it, every campaign follows the same logic from setup to reporting, making performance easier to understand and trust.
Yes. HikrLink Business includes retargeting pixels, API access, geo-targeting, and priority support. This allows campaigns to extend beyond simple link tracking into full marketing workflows.
The API also includes attribution snapshot passthrough for campaign reporting. Campaign data can be queried by campaign ID and date range, making reporting more structured and easier to work with.
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